Power Soccer Launches Power Tokens, Adds Digital Player Items

Linkoping, Sweden – August 29, 2008 – The greatest players in soccer have personality: the way they style their hair, the shoes they wear and that certain way they celebrate after scoring the winning goal. Now users of Power Soccer, a web-based console-quality multi-player soccer game developed by Power Challenge, can make their team their own with the addition of new digital player items.

“This is a great enhancement for our users as their creativity is the lifeblood of our game,” said Power Challenge CEO, Johan Christenson. “Digital items also are a great way for us to expand the retention and monetization of our users, allowing them to make a small purchase and customize their players to show off who they are.”

As part of the launch, Power Challenge launched a new digital currency, Power Tokens, to help facilitate micro-transactions as most items are priced between $0.40 USD to $2.00 USD. Users can buy as little as 25 Power Tokens (about $5.00 USD) and then spend those tokens to buy items for their players, like shoes, tattoos, hair styles and goal gestures. After the initial launch of about 40 items there will be new items launched each week. In the weeks ahead, there are exclusive items for Club Members and limited edition items that are only available for a limited time or up to a limited quantity.

About Power Challenge:

Power Challenge (www.powerchallenge.com) is a leader in delivering console-quality multi-player and management sports games over the web. A fast-growing community of users play over 100,000 head-to-head games a day against their friends or fellow users from around the globe. An early innovator of management games with Manager Zone (www.managerzone.com), Power Challenge has also built extremely high 3-D graphics in their online multiplayer games and is adding thousands of sports and gaming enthusiasts each day. The privately-held company is funded by Benchmark Capital and has offices in New York and Stockholm, with a development studio in Linköping, Sweden.